Communication Design

Object Exploration

Integrating type and image seamlessly is a The lens captures not only the tangible forms and textures of the subject but also the essence and emotion it conveys. With meticulous framing and composition, the photographer ensures that every element, from the curves of a letter to the contours of an object, harmoniously coexists within the frame.

The choice of lens, aperture, and focal length becomes akin to selecting the right brushstroke for a canvas. It defines the perspective, depth of field, and focal points, allowing the photographer to control the visual hierarchy. As the shutter clicks, it freezes a moment in time, preserving the interplay between type and image in exquisite detail.

It continues in the post-processing suite, where the captured image meets typography in the digital realm. The choice of typeface becomes pivotal, in determining the tone and personality of the message. Each curve, serif, or sans-serif character is carefully selected to resonate with the visual narrative captured by the camera.

aesthetic alignment, but also its symbiotic relationship with the image. The negative space around letters interacts with the surrounding visual elements, creating a dance of form and counterform. It is here that the designer's intuition and technical prowess fuse, ensuring that every pixel serves a purpose in enhancing the overall composition.

Ultimately, the integration of type and image with a professional camera transcends the technical aspects of photography and design. It is a convergence of artistic vision, technical skill, and storytelling acumen. Through this process, the photographer and designer become conduits, breathing life into a visual narrative that transcends the sum of its parts, leaving an indelible impression on the viewer's perception and emotion.

Materials Used:

Adobe Photoshop
Nikon Camera
Adobe Lightroom
Record player

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Laws of Simplicity Book

The objective for this project was to create a 16-page book with the use of a grid and hierarchy. Choose two fonts that work well together. Keep it limited to the use of only black and white. For the final project, print, cut out, and bind together the final piece.

For this project, the goal was to create a 16-page book using text from “The Laws of Simplicity” by John Maeda. I started this project by setting up a grid in InDesign and placing the text to create a clean and consistent placement of the body copy text. I then played around with different iterations of the scale, weight, and textures of the type. I really wanted to play with the idea of very small and detailed typography. I used different weights, small and medium scales, and different curing types. I played with the negative spaces to create unique shapes through text. Once I had designed the files, I printed them out to produce my final craft. I did a saddle stitch for the final project, and cut the pages to perfectly line up.

The big takeaway I learned from this project is how to take content from another person’s work, and design it into my own work. I learned how to style type to make interesting but cohesive designs throughout my book.

Materials Used:

Adobe InDesign
Nikon Camera
Xero Printing
Binding

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YMCA Mobile App Interface

The YMCA, a renowned nonprofit organization committed to promoting healthy living and community engagement, sought to enhance its digital presence. Recognizing the increasing reliance on mobile technology, the YMCA aimed to create a user-friendly mobile app that would facilitate easier access to their services, encourage member engagement and streamline communication.

The primary goal was to design a mobile app that provided an intuitive and seamless user experience, catering to the diverse needs of the YMCA's broad user base. The app needed to offer features such as program registration, facility information, class schedules, and member profiles.

While creating this mobile interface, I came across interviewing and gathering research to best understand customers' needs at the YMCA. With that information, I created an interface that seamlessly covered needs and potential pain points. As a result, I was able to showcase this prototype for mobile app users to best understand the ability to sign up for this non-profit.

In conclusion, I learned the process of information gathering and idea generation to better my user experience. I enjoyed the ability to collaborate with a non-profit and help solve problems with existing and soon-to-be members.