CCS x LIONS Campaign
#THATSONWINNING is a campaign created to inspire and empower girls in sports to challenge gender stereotypes and play with confidence. Taking inspiration from the Detroit Lions, we focused on capturing the team’s strength and determination in our branding. I had the opportunity to work with Lauren Moore, Madeline Beattie, and Kate Dembowski to bring this campaign to life, designing a bold and energetic identity that reflects the spirit of the Lions and the drive of young female athletes.
BEST IN SHOW at the American Advertising Awards
Regionals- GOLD
District- SILVER
Nationals-June 6th
Materials Used:
Illustrator
Photoshop
After Effects
Brand Design
Strategy Design
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