Brand Identity-Packaging
Drink Up is a wellness tincture brand I created as a student project, focused on reimagining self-care through clean, functional ingredients. The idea was to design a brand that feels both elevated and approachable, something that supports energy, balance, and mood without all the filler.
The brand concept is built around three key traits: Fresh, Bold, and Smart. These guided the design choices, from the playful custom icons to the soft yet vibrant color palette. The logo uses simple typography with a small twist to hint at movement and personality, reflecting the idea of creating intentional rituals that are as enjoyable as they are beneficial.
This project includes concept development, logo design, brand identity, and tone of voice, all aimed at people who care about what they put in their bodies and enjoy a bit of fun in their wellness routines.
Materials Used:
Photoshop
Illustrator
InDesign
After Effects
Prototyping
Mockups
Brand Design
Packaging Design
Strategy Design
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