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Brand Idenity



Reframing Immigration as a Positive Force for America

This project, which I worked on with my partner Ethan, focuses on reframing immigration as a positive force for America. Together, we aimed to shift the conversation from challenges to the many benefits immigrants bring to the country, socially, culturally, and economically.

Our goal was to create a more inclusive narrative, and we collaborated well to combine storytelling, data, and visuals that highlight the valuable contributions of immigrants. The campaign features multimedia content like videos, infographics, and social media posts, all designed to showcase immigrant success stories. We also organized community events to foster dialogue and partnered with local organizations to broaden the impact.

Ultimately, Ethan and I worked seamlessly to create a campaign that inspires a more unified, positive view of immigration, celebrating its role in shaping America's identity.


Materials Used:

Adobe Photoshop
Adobe Illustrator
Brand Idenity Research
Digital Platform
Pitch 


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