#WhyVote Campaign
Leading up to the U.S. presidential election, this project aimed to empower young voters by making political engagement more accessible and relatable. In collaboration with Lauren Moore, we developed a social media campaign leveraging the influence of Gen Z and Millennials online. Our content competition encouraged youth-led, eye-catching campaigns to drive voter registration and participation. We created an Instagram carousel, motion video, and vlog, using a trendy cut-and-paste style to make civic engagement feel fresh, engaging, and impactful. This project was honored with a Gold ADDY at the American Advertising Awards in February 2025 for its creativity and effectiveness.
Materials Used:
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Strategic Design
Figma
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